Boom Baby Marketing

NXT GEN?

So, Gen X'ers are 1965 to?

And what comes next

Gen Y?

and after that?

If anybody knows, please tell me...

So, here's a CNN quiz
The first of the baby boomers were born in 1946, as soldiers back from W.W. II got busy on the domestic front, if you know what we mean. When is the boom considered to have ended?

1964.

Next...

Today, Americans hold $6.2 trillion in their 401(k)s. In 2040, after the bulk of the boomers have retired and spent considerable portions of their savings, how much are Americans projected to have in 401(k)s?

$45 trillion

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That's the projection (in today's dollars) by finance professors James Poterba, Steven Venti and David Wise. Why would the amount in 401(k)s increase so dramatically during the very years boomers retire en masse? Well, because younger people are signing up in greater numbers than their boomer elders did at the same age and investing more. Boomer 401(k) withdrawals should be more than off set by the money that Generations X and Y will put in. \

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3:1
In the Social Security system, current workers finance current benefits. In 1950, there were eight people of working age (15 to 64) for every person 65 and older. Owing to declining fertility rates and our tendency to live longer, now it's 5 to 1. If demographic trends hold, what will the ratio be in 2050? Three to one Our increasingly skewed "dependency ratio" will put increasing pressure on Social Security and Medicare and likely lead to benefits changes. But some economists point to immigration as a partial fix: While the American population grows older,
developing nations are overflowing with young people, many of them well educated and eager to work here.

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The richest 10% of boomers own what percentage of the total financial assets held by their generation?

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68%
What difference does this make, except to make 90% of us jealous? Here's what: Wealthier people don't need to sell off all their stocks and bonds to retire well, so they tend to hold them, presumably to give to their good-for-nothing offspring. (Some 84% of all older boomers expect to leave their kids a bequest.) This means a lot less downward pressure on stocks when the boomers retire.

While total tax revenue is projected to remain more or less constant, at about 19% of total gross domestic product (GDP), spending on Social Security, Medicare and Medicaid is expected to balloon from 8% in 2010 to 18% of GDP by 2050 because of the graying of boomers and the increasing cost of health care. How will the government pay for everything else? Exactly. Expect tax increases, program cuts, deficit spending or a mix of the three

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A typical new house costs you $244,100 today. How much did an early boomer buying in 1976 pay on average?
$44,200 Nearly eight in 10 boomers own their homes; for most, it's their largest asset outside their pensions. While some worry that a boomer real estate sell-off may cause an even greater housing crash than today's, data from the Center for Retirement Research at Boston College suggest that these fears may be overblown: Home-ownership rates tend to remain stable until age 80, and decline only moderately thereafter.